Topic – Business Management
Post Reading Time – 13 Minutes
If you’re running a website and you’re still replying to the same old questions by email or chat, then let me tell you you’re doing things the hard way.
Having a proper FAQs page gives all of your visitors the answers they need without having to chase after you for them. And for you, it means less distractions and saves you from having to go back and forth. It’s one of those pages that doesn’t always get the credit it deserves, but when it’s done the right way, it makes a huge difference.
In this post, I’ll go through some FAQs page examples that work, explain what makes them useful, and show how you can build one that helps your visitors and takes the pressure off you at the same time.
What Makes a Good FAQs Page?
A helpful FAQs page offers you clear answers to some of the more common questions, keeps things easy to scan over, and cuts down on support messages.
Good ones like Airbnb, Etsy, and Mailchimp group answers together by topic while using simple language, and include search options to help visitors find what they need fast.
See the Full Checklist here for creating your own successful FAQs Page for your Website or Blog!
What You’ll Learn From This Post
- How An FAQs Page Can Save You Time – No more answering the same questions every day, let your page handle it for you.
- What Makes A Good FAQs Page Work – I’ll show you what to concentrate on so your page is easy to use and helps your visitors.
- A Few FAQs Page Examples That Help – Take a look at how others have set theirs up and what you can pick up from them.
- How To Put Your Own Page Together – Simple tips to help you build one that does the job without getting too complicated.
- Why It’s Worth Keeping It Updated – A few changes now and then will keep it useful and stop it from going out of date.
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Why Your Website Needs an FAQ Page
Most of us find ourselves getting the same questions over and over again. That’s normal, but if you’re still replying to them all one by one, that’s a clear sign something’s missing from your website or blog.
An FAQs page sorts all of that out. It answers the stuff people are always asking, so they don’t need to email you and then wait around for a reply. For you, that means less wasted time and more space to focus on the things that actually move your business forward.
It also makes your site easier to use. Think about it for a second. If someone can quickly find what they’re looking for, they’re more likely to stay, read more, and maybe even buy something. That on its own is a good enough reason to have one. And let’s be honest, no one wants to chase after answers.
An FAQs page is also important for building trust. When people land on your site and see their questions are already covered, it gives them more confidence. You come across as someone who knows what they’re doing, and that matters.
And on top of that, a good FAQs page can help you show up in the search results.
The more real questions you answer, the more likely it is that people find your site when they type those things into Google.
I’ll share some FAQs page examples a bit later on, so you can see what that looks like in real life.
What Makes a Good FAQs Page Work?
If your FAQs page is hard to look at or is packed with too much text, most people won’t bother with it.
It needs to be kept simple.
The questions and answers should be easy to find, and people should be able to locate what they need without digging through a pile of stuff.
No one wants to scroll forever.
One of the easiest ways to make it better is by grouping the questions by topic. That way, when someone is looking for help with payments, for example, they’re not stuck reading about login issues.
If you use dropdowns or expandable sections, this can be even better. It keeps things more tidy and stops the page from looking like one long mess.
A search bar is also a really big help. Some people would rather type in what they’re looking for than scroll through the whole list. Give them that option. On this website, you’ll see I’ve created a dedicated Search Page up in the top menu. This makes it more flexible for my readers.
It’s also worth adding a link to support or live chat in case someone can’t find the answer they need. And if you’ve got extra guides or blog posts that explain things in more detail, it makes sense to link to those too.
One more thing.
A quick thumbs up or down option can tell you if your answers are actually helping people. If people keep saying “this didn’t help,” that’s a good sign that it needs fixing.
It doesn’t need to be fancy, just useful.
A Simple FAQs Page Layout You Can Use
If you’re not sure how to set your page up, here’s a layout that works without overcomplicating anything:
- A clear title and a search bar at the top.
- A sidebar or top menu to group the questions together.
- Dropdowns or collapsible sections to keep things tidy.
- Extra links under each section for more detailed information.
That’s really all you need. Keep it clean and easy to follow, and you’re good.
How To Build a Useful FAQ Page
You need to start off by understanding what it is that people keep asking you. Go through all of your emails, support tickets, live chat, and even old blog comments.
If you find the same stuff keeps coming up, that’s what needs to go on your page.
When you write the questions, it’s important not to overthink it. Just say it how people say it. If they ask, “How do I reset my password?” then use that. You’re not writing an instruction manual. You’re just giving them the answers they’re already looking for.
Sometimes just using text is enough. Sometimes a screenshot can help too. And if you’ve got a short video that explains it a little better, use it. Do whatever makes things easier to understand.
That’s the whole point.
Also, make sure your FAQs page is easy to find. Put a link in your main menu like I’ve done, or use your footer menu if you like. You can even put it on your homepage if you wish.
Just make sure you use a simple URL like /faq or /support, so people can get back to it without hunting around.
And don’t just build it once and then forget about it. Things can and do change.
When you get new questions or change how something works, update the page. If you’ve got search set up on it, check what people are typing in.
That will show you what you might have missed.
Additional Business Management Info & Resources
Common Sections To Include On Your FAQ Page
You don’t need to cover absolutely everything, but there are a few sections that nearly every FAQs page should have.
Start with your product or service. What it is, how it works and what people usually ask about it. Keep it simple.
If you’re selling stuff online, make sure you’ve got something on payments, refunds, and any billing issues that people might have. That’s the kind of thing people want to know before they spend their money.
If you ship things, have a section on delivery information. People want to know how long it takes to receive something, how it works, and what to expect.
If your site needs people to log in or set up an account, cover that too. You’ll save yourself a load of support messages in the long run.
It also helps to have a section for common problems. The kind of things that people run into now and again. A few clear answers can save them time and save you from answering the same thing over and over again.
Just keep in mind that it doesn’t need to be complicated. Just break things up, keep it easy to scan through, and stick to plain language.
FAQs Page Examples That Do It Right
Here are a few examples of FAQs pages that are clear, well set up, and actually useful. You don’t need to copy them, but they’re worth a look if you want some ideas.
These are actually more like help centers, and not just short Q&A lists. But they’re built around the same idea. Clear answers, grouped by topic, and easy to search through.
1. Airbnb
Airbnb’s Help Center covers questions in a way that’s easy to scan. They break things down into categories and link out to short articles for more detail. You can tell they’ve based it on what people really ask.
2. Etsy
Etsy’s FAQ page makes it simple for both buyers and sellers. There’s a big search bar, quick links to common issues, and everything’s split between shoppers and shop owners. It’s easy to follow and not overloaded with text.
3. Mailchimp
Mailchimp’s FAQ section mixes written answers with helpful visuals and extra links if you want to dig deeper. They also make support options easy to spot if someone needs more help.
You can also take a look at my own FAQs page, where I’ve kept things in a simple question and answer style that’s easy to follow.
FAQs Page Checklist – Simple Steps To Help You Get It Done Right
Here’s a list to help make sure your FAQs page is actually doing its job.
| Pick the right questions | Go through your inbox, chat messages, and support tickets. If people keep asking the same thing, that’s what you should include. |
| Keep the language simple | Write it how your visitors would say it. There’s no need for clever wording. |
| Make the answers clear | Get to the point. If it takes more than a few lines, link to a longer post. |
| Group questions that go together | Put similar topics in the same section so people don’t have to dig around. |
| Use dropdowns or sections | Helps keep things tidy and easier to scan through. |
| Add a search bar | Some people just want to type and find what they need fast. |
| Include pictures or videos if it helps | If something’s hard to explain with just text, show them instead. |
| Link out to more info when needed | If you’ve already got a post or help page with the full details, send them there. |
| Make the page easy to find | Add it to your menu, footer, or wherever people will actually see it. |
| Update it when things change | When your site changes or new questions come in, add or fix what’s needed. |
| Keep an eye on what people search for | If they’re looking for something that’s not covered yet, you’ll know what to add. |
| Pay attention to what’s getting clicks | If people are skipping certain answers or giving them a thumbs down, something’s off. |
Frequently Asked Questions – FAQs
What should a FAQ page include?
Just the stuff people always ask. Things like product information, shipping, returns, and how to get help. Keep it clear and easy to read. If you can, let people give their feedback so you know if the answers are working.
What is an example of a FAQ?
A simple one would be “What is your return policy?” Then you just explain how it works, how long it takes, and what the steps are.
What are basic FAQ questions?
The usual stuff that people ask. How do I pay, how is it shipped, what if something breaks, how do I fix this or that? Quick answers that save you from getting those back and forth emails.
What should I put in my FAQ?
Anything that helps people understand what you offer and how to use it. Setup steps, features, common problems, and links to more information if you’ve already written about it elsewhere on your website.
How many questions should a FAQ have?
Just enough to cover the important stuff without dragging it out. Around 10 to 30 is usually fine, depending on how much you need to explain.
A Quick Note From Me On FAQs Pages
I’ll be honest with you, when I first started building websites, I didn’t really see the need for an FAQs page. It turned out later that I was quite wrong, but at the time, I thought covering everything inside my posts or pages would be enough and nobody would have to ask questions later.
I wanted to be as thorough as possible, and in doing that, I overlooked the fact that some people just wanted quick answers without having to read through everything I had written.
As time went by, and I gained more experience, I realised that not everyone has the time or patience to go through a full post just to find one bit of information. That’s where a good FAQs page or section comes in. It helps people find what they need faster and makes their visit to your site a bit easier.
So if you’ve been like me, thinking you’ve already answered it all, trust me, having an FAQs page can still make a big difference for your readers.
Final Thoughts
An FAQs page just makes life easier. For you, and for the people who land on your site.
If it’s clear, easy to find, and actually answers real questions that people are asking, you’re already ahead of a lot of websites out there. It takes a bit of time to put together, but it saves you answering the same stuff again and again.
It also helps people stick around and trust what you’re doing.
You don’t need to overthink your FAQs page. Just cover the common things people keep asking you, keep it tidy, and update it when something changes.
If you’ve not got one yet, it’s worth doing. And if you already do, maybe it’s time for a quick cleanup.
If you think I’ve missed something, or you’ve anything to add or want to share, let me know.
I hope this information on FAQs page examples and how to create your own FAQs page has helped you out. Bookmark this post or share it with someone who could use it – it might save them a lot of time.
Thank you, and please leave your thoughts and comments below.
Chris
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Great article!
You’ve shown me how a well structured FAQ page can really take the pressure off support teams and help visitors find answers fast and I really liked the points about keeping the language simple and using expandable sections to avoid one long, hard‑to‑scan page.
Your checklist for building an effective FAQ page is also really helpful.
For a website like mine (focused on free patterns and tutorials for teddy bear makers), do you have any tips for grouping questions or designing search functionality that would work especially well for a craft‑based audience?
Thanks Hanna. I really appreciate you visiting and your comment.
For a site like yours, I’d personally group the questions around how people use your patterns — things like materials, sizing, or sewing steps. Maybe you could also include a section just for beginners since that’s where most questions usually come from? What do think?
As for search, a simple bar that suggests topics as people type (like “fabric choices,” “jointing,” or “stuffing”) would work really well. It saves your visitors from scrolling and helps them find answers fast.
Sounds like a lovely site by the way — teddy bear makers will definitely appreciate a clear and friendly FAQ page.
Let me know if you want me to take a closer look and I’ll be happy to help you out.
Chris
Loved this – clear, practical, and immediately actionable. Your points about grouping questions by topic, keeping answers short, and using a search bar + collapsible sections are really good. I also liked the real-world examples you gave (Airbnb, Etsy, Mailchimp); they make the best practices feel more concrete rather than just theoretical.
Two small additions that have helped me:
Add a simple “Last updated” note to the FAQ page. It boosts trust and reminds you to keep things current.
Track on-page feedback and site search queries (e.g., “Was this helpful?” + GA4 site search). Those signals tell you which answers need tightening and what to add next.
If relevant, consider FAQ schema for the most common Q&As to improve visibility in search results, and link longer answers to in-depth posts like you suggest. Thanks for the thorough checklist—bookmarking this!
Gila
Thanks so much Gila. I really appreciate you taking the time to get back to me and share your thoughts.
I like those extra tips that you give here — especially the idea of tracking on-page feedback and site searches. That seems like quite a good way to see what people still need help with. Adding a “Last updated” note is another simple but powerful touch which I’ll be sure to include in my next update.
I’ve used FAQ schema a little before, but I’ve never made it a regular part of my process for posts like this. Thanks again for the kind words and for giving me a few more good ideas.
Chris
This is a really good post Chris.
I like how you’ve explained how useful an FAQs page can be, not just for visitors but also for saving time on your end.
I also liked the real examples you used — Airbnb, Etsy, and Mailchimp — they help put things into context.
The checklist and layout guide are also really good for anyone building their first FAQs page. The tip about using search and checking what people are looking for is a good one too.
Thanks for giving me the info so clearly.
Thanks Andrejs, I really appreciate that.
I’m glad the examples helped you out. Sometimes seeing how the big sites handle their FAQs makes it easier to get some ideas for our own. And yes the search tip is one of those small things that can make a big difference too.
Have you added an FAQs page to your own site yet? I’d be interested to hear how you’ve set it up. Let me know!
Thanks
Chris