Topic – Keyword Research
Post Reading Time – 10 Minutes
In this post, I’ll explain to you how to search for low competition keywords and you’ll learn why they’re so important for your SEO strategy. These keywords can help improve your online visibility and make it easier to rank higher in the search results.
Searching for Low Competition Keywords
To search for low competition keywords, you need to start by identifying niche specific terms using reliable keyword research tools. Focus on long tail keywords, as these often have less competition, and take the time to analyze the competitor keyword difficulty to uncover better opportunities. See your Full Checklist for Finding Low Competition Keywords here!
What You’ll Learn From This Post
- Using Keyword Research Tools – Tools like Google Keyword Planner, Jaaxy, and SEMrush are great for finding niche specific keywords that fit your content.
- Prioritizing Long Tail Keywords – Long tail keywords can help you target more specific, low competition search queries, making it much easier to rank.
- Checking on Your Competitors – Look at your competitors’ keywords to spot gaps and opportunities which you can use to improve your content.
- Monitoring Difficulty Levels – SEO tools can help you assess keyword difficulty. Focus on those with lower competition but strong potential to drive traffic.
- Balancing Relevance & Search Volume – Aim for keywords that match user intent while offering a good balance of relevance and search volume to maximize your visibility.
Start Your Training
- Build Your Website & Earn Revenue
- Support, Tools & Training Included
- Complete with Business HUB
- Artificial Intelligence Writers
- My Personal Support
- No Risk Free Starter Account
Low competition keywords are often overlooked, but they can hold a lot of potential for your SEO strategy. These are the phrases that haven’t been dominated by the big players online, making them easier to rank for and giving your site a better chance to stand out.
They’re not always long tail keywords, although those are quite a large part of it.
Low competition keywords can also include short or mid length terms that still offer opportunities with less competition.
When I’m researching keywords, I try to focus on finding phrases that offer a way to rank higher without going up against too many established sites.
In my experience, focusing on these kinds of keywords can make a big difference for your site.
Understanding and using these types of keywords can help you attract the right audience, making it much easier for people to find exactly what you have to offer.
The Importance of Low-Competition Keywords
When it comes to ranking with low competition keywords, you have a real opportunity to get some visibility without competing against the more established sites out there.
These are the keywords which will allow you to focus on realistic chances to rank higher and attract the right audience.
Attracting A Focused Audience
Using low competition keywords helps you to connect with a specific group of people who are searching for what you have on offer.
By targeting these terms, your content is more likely to appear in front of users who are already interested in your topic, making it easier for them to engage with your site.
When visitors find exactly what they’re looking for, it improves their overall experience and also increases the chances of better results for your site.
Low Competition Keywords For Google Ads
Low competition keywords aren’t just useful for SEO, they can also help you run effective Google Ads campaigns.
By selecting the less competitive terms, you can drive traffic without spending too much money, keeping your cost per click more affordable.
If your site is still new though, it’s a good idea to focus on building quality content before getting into ads.
Once you’ve established a good footing, you’ll be better positioned to see results from paid campaigns.
Strategies for Finding Low Competition Keywords
Finding low competition keywords takes more than just using the right tools. You need to understand where to look and how to uncover the opportunities that others might have overlooked.
Social media platforms like TikTok and Facebook can be a great resource for this. Look at comments, hashtags, and discussions within your niche to try and identify phrases that aren’t widely targeted yet.
Your competitor websites are another good source. By looking at their content, meta tags, and URLs, you can spot areas they may have missed and identify some keywords that could work for your strategy.
Google’s built in features like Autocomplete, “People Also Ask,” and “Related Searches” are excellent for discovering what users are searching for. You can also use searches like “allintitle” or “allinurl” as these can help you check how competitive certain keywords are.
Forums like Reddit and Quora often have active discussions and real questions that highlight good keyword opportunities. These platforms can give you information into what your audience is searching for and how you can address their needs.
Additional Keyword Research Info & Resources
Keyword research tools like Jaaxy, Keywords Everywhere, Google Ads Keyword Planner, and SE Ranking’s Keyword Tool offer great data on search volume and competition, and this can help you make informed decisions.
Starting with a simple list of ideas is another good way to find keywords.
Begin with a few seed keywords and expand on them by looking into related concepts. You can also use competitor analysis tools like SE Ranking’s Competitor Website Analysis to discover additional options.
Using these strategies together can help you find low competition keywords that are a good fit for your site and your audience.
Understanding Keyword Competition Metrics
Keyword research is more than simply finding keywords to target and write content around. It’s equally important to understand their competition.
Knowing the difference between keyword difficulty and keyword competition is important for making the right choices.
Keyword Difficulty
This refers to organic search. It’s a metric SEO tools use to estimate how challenging it would be to rank on the first page of the search results for a specific keyword.
For example, a keyword with a high difficulty would require much more effort, such as stronger backlinks, higher quality content, and better overall optimization in order to rank well.
Keyword Competition
This relates to paid search. It shows how many advertisers are bidding on a keyword, which affects the cost per click and how likely your ad is to appear in a top position.
When filtering for low difficulty keywords, remember that the number alone doesn’t tell you everything. A keyword might have a low difficulty score, but if the first page is dominated by highly trusted domains, it could still be tough to outrank them.
Domain trust is influenced by factors like domain authority, page authority, and the quality of content. These are all things that the search engines value highly.
Finding The Right Balance
To get the best results, focus on keywords with lower difficulty and competitors that have a reasonable domain authority. Keywords that fit this balance can be highly valuable, even if they don’t stand out at first glance.
When choosing potential keywords, don’t just rely on the numbers alone. Look at the bigger picture.
Check for keywords with lower authority sites ranking on the first page, as this often indicates a softer competition.
This is a strategy I’ve used when entering a new niche or market, and it can help you build a stronger footing for your online efforts.
Checklist For How To Search For Low Competition Keywords
| Step | Description |
|---|---|
| 1. Identify Keywords | Find long-tail and niche-specific keywords using tools like Google Keyword Planner or Jaaxy. |
| 2. Analyze Competitors | Review competitor websites to discover untapped keyword opportunities. |
| 3. Use Google Features | Leverage Autocomplete, “People Also Ask,” and Related Searches for keyword ideas. |
| 4. Check Keyword Difficulty | Evaluate keyword difficulty and competition using SEO tools like SE Ranking. |
| 5. Target Low Authority | Focus on keywords with lower domain authority sites ranking on the first page. |
| 6. Create Optimized Content | Write quality content tailored to the selected keywords. |
| 7. Monitor and Adjust | Track results and refine your keyword strategy as needed. |
Frequently Asked Questions – FAQs
What are low competition keywords?
Low competition keywords are search terms that have fewer websites targeting them. These keywords are easier to rank for in the search engine results because they face less competition from the more established websites. They can include long tail keywords (the longer, specific phrases) or even short and mid length terms that aren’t heavily optimized by others.
How do I find low competition keywords?
To find low competition keywords, make use of tools like Google Keyword Planner, Jaaxy, or SE Ranking’s Keyword Tool. Look out for the keywords which have a lower difficulty score and a moderate search volume. You can also check Google features like Autocomplete, “People Also Ask,” and “Related Searches” for more ideas. Looking at competitor websites and checking out forums like Reddit or Quora can also uncover more opportunities.
Why are low competition keywords important for new websites?
New websites can and do often struggle to compete with the more established sites targeting high competition keywords. Low competition keywords offer an easier way to rank in the search results, helping you build initial traffic and authority early on. They allow you to focus on realistic goals while gradually growing your online business.
What tools can I use to find low competition keywords?
Popular tools for finding low competition keywords include.
- Google Keyword Planner – Provides good search volume data alongside competition data.
- Jaaxy – Focuses in on keyword difficulty and the competition analysis.
- SE Ranking – Offers a good detailed keyword analysis and competitor insights.
- Keywords Everywhere – An extension to your browser for easy access to quick keyword data.
These tools provide valuable insights to help you select the right keywords.
Can low competition keywords still bring in good traffic?
Yes, low competition keywords can drive good traffic, especially if they meet with your audience’s needs. While these keywords often have much lower search volumes, they tend to attract more targeted visitors. By creating high quality content that matches the intent behind these searches, you can build trust and increase conversions over a period of time.
Your SEO Success with Low Competition Keywords
We’ve had a good look at low competition keywords, learned how to find them, and picked up strategies to put them to work for your SEO and Google Ads efforts.
That’s a big step, and I’m sure these tips will be useful in growing your online business.
Keep in mind, though, that the online world is always changing. Staying interested, keen and open minded will help you continue to succeed.
I recommend you connect with other people that share your interests. Communities like the SEO Round Table Facebook Group can be great places to exchange ideas and learn from others’ experiences.
My Experience With Low Competition Keywords
Before we part company today, I want to share a bit of my personal experience with low competition keywords and why they’ve been important for me.
When I started working on SEO, I used to always try and chase the high competition keywords, and it rarely worked. Switching to the low competition keywords made all the difference for me.
By focusing on these, I’ve seen steady growth in traffic and rankings without competing against those bigger sites. Tools like Jaaxy and Google Keyword Planner have been helpful for me to find the right opportunities, and this approach has become a central part of my strategy.
Thank you for reading, and I hope these strategies help you make real progress with your online business and take it to the next level.
Please leave your thoughts and comments below.
Wealthy Affiliate
This is where my journey into the online world began, and it’s still the only community I trust for genuine, high quality guidance on building a business and earning money online.
The Wealthy Affiliate platform offers everything you need – training, hosting, tools, resources, and live assistance – all in one place.
If you’re ready to start your online business, this is the perfect place to begin.
I highly recommend Wealthy Affiliate for its unmatched support and resources.
About Chris Towers – Follow Me
My name is Chris Towers, and I’m here to help you make sense of affiliate marketing and build an online income. Through years of experience, I’ve learned what works, and I want to share those lessons here to help you succeed.
Related
- How To Use Keywords In A Blog Post For The Best Results
- How To Search For Low Competition Keywords Easily
- How to Find Keywords for a Website and Get Seen Online
- What Is The Purpose Of Keyword Research? – Explained Clearly
Just to be open with you – My site includes links that are part of affiliate programs. If you click on these links and buy something, I might get a small commission. There’s no additional cost for you whatsoever. It’s a simple way to support the content I create for you. I hope you are OK with this & thank you for your understanding.
The power of targeting the right keyword is pretty amazing because once you rank for that keyword there is the possibility to rank for related search terms.
Keywords are at the core or are the life and breath of SEO, therefore we must understand how keywords work in relation to SEO.
Thanks so much for sharing, I have book-marked this article for future reference.
Hi Norman
Absolutely, targeting the right keyword not only opens the door to ranking for that specific term but also sets the stage for your content to appear in related searches.
This multiplies your visibility and potential traffic significantly. Keywords form the backbone of SEO, acting as the bridge between what people are searching for and the content you provide that meets their needs.
I’m happy you found the article valuable and have bookmarked it for future reference. Understanding and applying the principles of effective keyword research is a continuous journey, and I’m here to support you along the way.
Thank you for your reading and for your commitment to learning more about SEO!
Regards
Chris
This is a beneficial article as I have improved in searching low-completion keywords, but I still have much to learn.
Thanks, Chris, for all of these details and insights. Undercovering opportunities in keyword research is a precious skill to develop. Attracting the right audience is so important to an online marketer’s success.
Checking out social media platforms and competitors’ websites is something that I do not do enough of.
I have saved your article for future reference and to share.
Thanks Joseph.
I’m glad to hear that the article was helpful to you! It’s great that you’re seeing improvement in your keyword research skills.
Indeed, uncovering low-competition keywords is a valuable skill that can significantly impact your online marketing success. Social media trends and competitor analysis can also open up new opportunities which you can put into your strategy.
Keep exploring and integrating these practices into your routine – they can provide good insights into what your audience is interested in. Sharing knowledge and experiences is what makes the online marketing community so enriching.
Keep up the great work, and thank you for considering the article valuable enough to save and share!
Chris